About This Side Hustle
LinkedIn ghostwriting has become a booming niche as executives, founders, and professionals recognize the value of building their personal brand on the platform but lack the time or skill to write consistently. As a LinkedIn ghostwriter, you craft posts, articles, and comments in your client's voice. Top ghostwriters earn $3,000-10,000+ per month per client.
Earning Potential
Entry-level LinkedIn ghostwriters charge $500-1,500/month per client. Experienced ghostwriters charge $2,000-5,000/month per client. Top ghostwriters with 3-5 premium clients earn $8,000-20,000/month.
Pros
- Very high per-client revenue
- Low overhead costs
- Growing demand from executives
- Builds your own network
- Flexible schedule
Cons
- No public credit for your work
- Must master different voices
- Client approval processes can be slow
- Feast or famine with client acquisition
30-Day Launch Plan
1
Days 1-5
Build Your Own LinkedIn
Demonstrate expertise by growing your own presence
- Optimize your LinkedIn profile as a content strategist
- Publish 10 high-quality LinkedIn posts over 5 days
- Study viral LinkedIn content formats and hooks
- Document your post performance for case studies
2
Days 6-10
Create Your Service Offering
Package your ghostwriting services
- Define your service packages (5, 10, or 20 posts per month)
- Set pricing starting at $1,000-2,000/month per client
- Create a client onboarding process with voice interviews
- Build a content calendar template for client planning
3
Days 11-20
Acquire Clients
Find executives and founders who need help
- Identify potential clients with inactive LinkedIn profiles
- Send personalized outreach messages with content audits
- Offer a free week of posts as a trial
- Connect with other LinkedIn creators for referrals
4
Days 22-30
Deliver & Systematize
Create repeatable workflows for efficiency
- Develop a voice guide document for each client
- Create a library of post frameworks and templates
- Set up a content approval and scheduling workflow
- Track post performance and provide monthly analytics reports
Tips for Success
- Build your own LinkedIn presence first - it is your best portfolio
- Study the LinkedIn algorithm obsessively for maximum reach
- Conduct thorough voice interviews to nail each client's tone
- Offer to manage comments and engagement as a premium add-on
- Focus on founders and executives in industries you understand well
Skills Required
Copywriting
LinkedIn algorithm knowledge
Voice matching
Business acumen
Content strategy
Tools Needed
- LinkedIn account
- Google Docs or Notion
- Scheduling tool (Buffer or Taplio)
- AI writing assistant